How to build a $1M+ startup using AI

Greg Isenberg

By the end of this episode, Sam, we're going to see me replace a developer, a salesperson, a designer, a marketer, a researcher, and a product manager with AI agents.

Sam Parr

Okay, I'm in. Are you going to tailor this to someone like me who's like a Neanderthal?

Greg Isenberg

I'm going to tailor this to anyone who is an **idea person**. So, anyone who listens to your podcast, *My First Million*, or my podcast, *The Startup Ideas Podcast*, anyone who considers themselves an idea person, solopreneur, someone who wants a side hustle, or someone who wants a business to make money and is interested in trends and ideas.

Sam Parr

Okay, I'm into this dude.

Greg Isenberg

Okay, so we're going to go through six steps. The first is **how to find the right idea and trend**. The second is **sketching out the idea**. I'm going to talk about the tools I use, and I'm also going to give away all the workflows so people can just copy them. We're going to scope out the **MVP** using a tool called **Manus**. We're going to vibe code a prototype using **Bolt.new**. We're going to vibe market the business and automate it using **Lindy.ai**. Finally, we're going to use an **AI agent product manager** using **Idea Browser**.

Sam Parr

Because I'm above the age of 30, I feel a little uncomfortable using the word "vibe." But do we get a pass? Can I say the "v" word?

Greg Isenberg

You could say the "v" word. I don't know... let's, yeah, well, for now, we can both say the "v" word even though it's cringe as hell.

Sam Parr

Alright, I'll try it on.

Greg Isenberg

Let's get into it.

Sam Parr

Alright, so what's the first step?

Greg Isenberg

The first step is, I'm assuming you don't have an idea.

Sam Parr

Okay.

Greg Isenberg

So, let's go find an idea. Every single day, I use **ideabrowser.com**. This is something I created for myself. It basically provides a new idea that comes with a trend. For example, today's idea is to create an **AI SEO agency**. It gives you a name: **LLM Boost**. It mentions that there are **400,000,000** people questioning ChatGPT, etc. Someone should start an agency specializing in **LLM** (Large Language Model) SEO.

Sam Parr

Did your methodology give you this idea for **ideabrowser.com**?

Greg Isenberg

This is basically productized, Greg. I run a holding company as my day job, and we're constantly incubating and investing in ideas. So we basically said, "How can we have an unfair advantage using AI to find the latest trends and ideas?"

Sam Parr

All right, I'm into this.

Greg Isenberg

But there's a twist. It says we're going to offer a free AI-powered audit quiz that instantly shows businesses where they rank in AI searches. Most will be shocked that they don't exist. Then, we're going to sell premium optimization services to fix it. For example, it's going to ask, "Hampton, I don't know how much of your traffic is organic SEO?"

Sam Parr

Let's say a thousand people a day come from search.

Greg Isenberg

What people are noticing is that LLM search, as a part of organic search, is maybe now 5% or 10%.

Sam Parr

Dude, we are just now getting people. We have gotten a bunch of people who have signed up, and they found us via ChatGPT.

Greg Isenberg

Right, so it would be cool if Hampton, for example, would show up more often. I agree. You know, this is a good idea, right? It gives you an opportunity score and a problem score. This uses all AI agents, and you can go in-depth and stuff like that. It tells you exactly what business model you should use, what your pricing should be, and who your competing customers are. It really does all the work for you. You know, the go-to-market strategies, what the target audience is. It actually scrapes and goes through Facebook groups, YouTube channels, and Reddit. Basically, it’s almost like your AI co-founder in that sense. One of the cool features is, let’s just say there are a lot of ideas that are really good, but Sam, for example, might not be the best person to go after this idea. So you can go through a founder fit score and say, "I'm Sam, I'm the founder of Hampton, I specialize in community. Is this a good idea for me?" Then it uses AI to generate an assessment to see if we should actually pursue this idea.

Sam Parr

Okay, this is awesome! Do you have a bunch of people using this? This is a product too. I just signed up for it. Do you have a lot of customers for this?

Greg Isenberg

I haven't publicly posted about it.

Sam Parr

Wow, alright, so this is awesome! It gave me a six and a half out of ten.

Greg Isenberg

Yeah, so it says your skill alignment is kind of... it's actually kind of savage. It says your skill alignment is 4 out of 10, which I don't disagree with, you know?

Sam Parr

I agree with you.

Greg Isenberg

So, it just goes through this and gives you some immediate actions to do. What should you do? Okay, maybe we should partner with an AI and SEO expert. You know, maybe you should launch a community-driven platform for client engagement. Anyways, the... of this is...

Sam Parr

Dude, this is awesome!

Greg Isenberg

Yeah, and there's way more you can do. It also tells you exactly what your offer should be. It gives you different frameworks, like Alex Hermozi's value equation, which I really like.

Sam Parr

Dude, this is going to be a huge product that you made. This is really cool.

Greg Isenberg

And it, and it's all... yeah, it's special to this. It also has this AI assistant. We can ask it, like, "What are the key risks of the business?" and you can have a full-on conversation. It's like ChatGPT for ideas. There is a feature, and we can go to it maybe at the end if we have time.

Sam Parr

Time, okay.

Greg Isenberg

Where you upload your own idea, and it generates a report based on all the data from platforms like YouTube, Reddit, and all of AI, basically.

Sam Parr

Step one is to use this website to get an idea.

Greg Isenberg

Pretty awesome! You want to build an idea based on a trend because it's easier. So, look, find something like **ideabrowser.com** to get an idea based on a trend, and then go. That's step one.

Sam Parr

Hey, really quick! If you're enjoying this episode, the team at HubSpot actually went and summarized the entire thing. It's in a PDF that's really easy to read, so you can refer back to it. All you have to do is click the link below, or if you're watching on YouTube, just scan the QR code. This thing is awesome! I just proofread it, and it walks you through Greg's entire five-step system from idea to paying customers using nothing but free tools and AI prompts. So you should go and check it out. It's a very easy summarization of this entire episode. Again, the link is below, or if you're on YouTube TV, you can scan the QR code. Alright, now back to the show. Okay, so I think ideas are important. I think that for a lot of people just starting out, ideas are unimportant because it's just like, "Just get into something and you'll figure it out." But I think that if you have a proven track record of execution, going forward is not a problem for you. If you have that personality, ideas are actually incredibly important. I talked to Kevin Ryan, who I believe is a billionaire. He's founded MongoDB, which is a $35 or $50 billion company, as well as Business Insider, Gilt Group, and Zola. He started all these amazing companies through his incubator, and he told me that ideas are incredibly important. He said, "I get one good idea a year, and I want to make sure it's important and great because I go hard on that idea." So I have to make sure that I'm going in the right direction. I've actually grown to become a believer that ideas are really important. It's not just execution; if you have a past of moving forward, ideas matter too.

Greg Isenberg

I think you're right. So, that's step one. Step two is, okay, I kind of cheated in the sense that you do need a human being involved in this process. It's not a percentage with AI. So, step two is you got to sketch out the idea. I use a tool—I'm not affiliated, by the way—with TL Draw. Have you seen this?

Sam Parr

No, what is this? Basically, like going to everything that, as you're talking, I'm going to it.

Greg Isenberg

Yeah, well, I wanted to give away the stack that I use. So basically, it's kind of like a FigJam competitor. I think it's free to sign up. I just wanted to sketch out what this quiz would look like. Because, you know, if you remember, the idea is we need to do two things. People are going to land on this website. It gave us the name "LM Boost." We need to learn about the business. For example, Hampton: what's the URL? What type of customers do you want? Then we need to do research with agents. We need to check that, you know, is Hampton coming up in ChatGPT? Is Hampton coming up in Claude? Is Hampton coming up in Grok? Then we need to give it a score. So I just drew this out. The reason I drew this out is because I've noticed—and this is a tip for everyone listening—that when you go to an LLM, I use Manus, and I can talk about that, and you give it an image like that, you're going to get better results.

Sam Parr

That's crazy! How long did it take you to draw that out?

Greg Isenberg

Like seven minutes.

Sam Parr

I hate drawing on computers.

Greg Isenberg

Yeah, the beauty about Teal Draw, though, I will say, is that it makes it easy for bad drawers like you and me to just create these boxes. It's for us. Digjam is also really good.

Sam Parr

Okay, it's **tldraw.com**. T-L-D-R-A-W.com, exactly.

Greg Isenberg

The next step is to scope out our **minimal viable product**. We need to figure out how we are actually going to build this thing. There are so many question marks. Instead of going to a product manager or trying to figure it out ourselves, you and I are lazy. We're just going to get AI to do this whole thing for us. So, Sam, have you ever heard of Manus?

Sam Parr

No, I'm on their website right now. It says Manus is a general AI agent that bridges minds and actions. It doesn't think; it delivers results. It excels at various tasks in work and life, getting everything done while you rest. Alright, that sounds great to me.

Greg Isenberg

Yeah, so it's very... you know, people might ask, "How is this different than ChatGPT or Claude or some of those?" It's almost like a ChatGPT supercharged. I'll go through my prompts, but basically, it's almost like we're watching... you know, if people are seeing, it literally goes and surfs the internet for you. Based on that, it learns stuff and then executes on the task. So, it's like having a hundred agents working for you.

Sam Parr

But doesn't OpenAI research do this too?

Greg Isenberg

Yeah, but not like... first of all, I can watch it happen in real time and give it feedback, which is kind of cool.

Sam Parr

Well, sorry, OpenAI has an operator too, though.

Greg Isenberg

Yeah, this is like a **supercharged** version of *Operator*.

Sam Parr

So, wow! You think this is better than "Operator"?

Greg Isenberg

I mean, I have to give a disclosure, which is it's Chinese, so like, be careful. I mean, I'm not putting, you know, my financial data and uploading it.

Sam Parr

To the right, do they like sub... like they put, "Capitalism is horrible," and like, "You know, we're gonna come and dominate you eventually?"

Greg Isenberg

Totally, it's... you know, there's a subtle nuance to that for sure in the vibe. But I will say it's extremely good for this use case. So I'm going to go through the prompts, and by the end of this section, we're going to have a good idea of what we're building and all the specs.

Sam Parr

And I just signed up for it as we were talking. It has all these cool research data analysis features and other toggles that I couldn't use. Does this cost money or is this free?

Greg Isenberg

Free to use initially, they give you a lot of these. They get you hooked; they're like drug dealers. They get you hooked, and then you have to buy, you know, then you just have to buy credits. It's a credit system.

Sam Parr

Alright, okay, I have an account now.

Greg Isenberg

Yeah, and by the way, this was invite-only up until recently. So your unfair advantage, like people listening to this, get on this now before everyone finds out.

Sam Parr

Well, I looked at their traffic. It looked like they went live in March because they had like zero traffic. Then, in March, they had 23,000,000 site visits.

Greg Isenberg

That's insane! Yeah, okay, that's a thing. So, have you heard of Whisperflow? I feel like you...

Sam Parr

**Love Whisperflow.** Whisperflow is my favorite AI tool.

Greg Isenberg

Okay, so I love Whisperflow too. You can use it on a phone and/or desktop. So I literally just...

Sam Parr

Whisperflow, by the way, it's a... I think it might be free too. Maybe I paid a hundred dollars. But basically, I click a button on my computer, and anywhere where I would normally be typing, it transcribes what I'm saying. So, I'm just talking all day instead of typing.

Greg Isenberg

Exactly. So that's what I did here. It's like I basically did a prompt where it's like, "I'm starting..." You took the idea from Idea Browser. I uploaded the image and I'm like, "I'm starting an agency for LMSEO." I just basically explained what I'm doing. I'm not going to go through the full prompt, but the key here is when you're doing the initial prompt, don't forget to say, "Ask me any questions before you get started so we have the right strategy for this." I've noticed that by putting that in there, that small one-sentence addition, you're going to get better results.

Sam Parr

Output: So, you are talking to it, and you got the text. You also attached the image.

Greg Isenberg

You should attach any images or documents that you think are relevant to whatever it is you're trying to do.

Sam Parr

Understood. Then the reply was, "This is interesting. Here’s a bunch of questions that I have to ask before we get started."

Greg Isenberg

Yeah, so it... I mean, it asked the right questions. I would say, like, who is the target audience for the quiz? What is the main goal for the person? What are the key differentiators between traditional SEO and LLM SEO? So it asks these questions, and then, you know, I use Whisperflow. As you can see, it's so casual. I'm using Whisperflow just to respond. Okay, wow! So, wow is coming up. It gets even crazier. So, you know, I say things like, "The ultimate business goal would be to give them a benchmark for where they're ranking in LLMs now." Then we provide a service for helping them level up their LLM SEO with tools and services. So I'm basically giving some more information.

Sam Parr

Wait, would you ask it to critique the idea?

Greg Isenberg

Oh yeah, I do that all the time.

Sam Parr

So, you'll be like, "Does this make sense, or do you think it should be different?" Like, could I just say, "My goal is to scale to a hundred million in revenue in ten years?"

Greg Isenberg

Dude, sometimes I'll take an idea from my idea browser, I'll put it in, and then, you know, ask it to critique it. Through the conversation with Manus, I'm like, "You know what? I don't want to do this anymore."

Sam Parr

And this is better, you think, than you? Because I do the same thing with OpenAI, but with my own company. So with OpenAI or ChatGPT, I'll upload my financials. I'll upload a book that I like, like for example, it could be a Warren Buffett book. Then I'll ask, "What would Warren say about this? How would Warren solve these problems that I'm facing?"

Greg Isenberg

Yeah, that's a really good hack for using any of these LLMs. It's like, pretend you're [insert name of] a person you look up to. How would Warren Buffett start this business? Why or why not? Would Sean Pori start this business? Why or why not?

Sam Parr

Yeah, or sometimes I'll be like, "Pretend that you're a BCG or McKinsey consultant and you're cold-hearted and all about operations. Explain to me how that personality type would execute on this problem or whatever."

Greg Isenberg

Yeah, that's a good hack. People should definitely do that.

Sam Parr

Okay, so Manus is awesome. But you're saying that Manus, for what you're doing right now, is better than ChatGPT?

Greg Isenberg

Oh yeah, it's **night and day**. It's actually **night and day**. Wow, okay. And so, ChatGPT is not going to do this. For example, once we start clarifying some stuff, it literally creates a to-do list for the project. This is like literally what a project manager or product manager would do.

Sam Parr

Okay, this is insane.

Greg Isenberg

Right, so **Phase One**: Research and Planning. Clarify quiz objectives. **Phase Two**: Question and Prompt Development. Create detailed quiz questions. Draft specific, clear, and actionable questions for each category. **Phase Three**: Validation and Finalization. Validate questions and prompts with users. Then, the delivery: Report and send quiz materials to the user. Provide the finalized quiz materials to the user. It's basically putting together an entire project plan for what I'm doing with Manus right now.

Sam Parr

Wow, I feel like all of my employees need to know how to do all this.

Greg Isenberg

Yeah, send this to everyone. It's just going to make you a lot more productive.

Sam Parr

So, what was the second quest? The first thing that you did was explain the business. Then, it asked you a bunch of questions. You answered the questions, and then what?

Greg Isenberg

So, we got the project plan, and then it goes and gets to work. It's your product manager, it's your AI product manager, and it actually goes and creates the two things that we need. Remember, we're trying to create essentially a SaaS software to score how a company like Hampton is going to perform in a large language model (LLM) like ChatGPT. So, we need two things: 1. What are the questions that we need to ask the business? 2. How do we test on the different LLMs? I don't know how to do that, so that's why we asked Manus to do it, and Manus figured it out for us.

Sam Parr

Holy shit.

Greg Isenberg

So, what you're looking at, Sam, is the quiz. The quiz contains detailed questions that we can make as almost like a type form on our product.

Sam Parr

What's the name of our product?

Greg Isenberg

It's called **LLM Boost**.

Sam Parr

Alright, so you go to **llmboost.com** and right on the first page, you see a quiz. You're going to start taking that quiz.

Greg Isenberg

Yeah, we're going to... and Sam, I'm actually going to show you how I vibe coded it in like four minutes. So we're going to actually go through that product after. Okay, how's your heart rate right now?

Sam Parr

I feel like I'm taking notes and I'm thinking, "I need everyone at my company to know exactly how to do this." I'm wondering, do I hire a Greg? How do I teach all of my team? Or do I just have to get good at this myself and teach everyone? Is my job as the boss just to be teaching people how to use AI? Is that it?

Greg Isenberg

I don't think this is something that you can outsource.

Sam Parr

Yeah, so then you're saying that I need to get good at this, and then I need to teach people.

Greg Isenberg

I mean, unfortunately.

Sam Parr

Wow, okay.

Greg Isenberg

Yeah, the **unfair advantage** and the returns that you're going to get by understanding these tools is just worth it. Like, why would you want to outsource it?

Sam Parr

Well, because I'm not an expert in it, I guess I have to become an expert. But how do you stay on top of all of this?

Greg Isenberg

It's my job, you know? My job to stay on top of this stuff.

Sam Parr

I know, but tell me how. How did you know Manus is awesome?

Greg Isenberg

Because I'm a nerd, dude. I'm a nerd. That's a...

Sam Parr

That's such a cop-out. Are you playing on Twitter all day? What are you doing?

Greg Isenberg

I do have tweet notifications for some creators that I like and that I'm following. I want to stay updated on everything that's new that's coming out. When I say I'm a nerd, I love playing with the tools, not just like...

Sam Parr

Reading stuff, hearing this through word-of-mouth. Word-of-mouth being just like the trades. You're reading the trades, yeah, you're reading the trades. You know, it's just the trades. It's not some... it's not PC Weekly anymore. It's a guy on Twitter.

Greg Isenberg

And then I would say, like, what I like about the podcast—and you probably like this too—is that it's an opportunity to actually learn in public. So, I'm just learning in public on the podcast.

Sam Parr

Alright, well, this is cool. What now?

Greg Isenberg

So, we got these two quizzes. Exactly, you know how we can... yeah, we have the quiz for the business and then we have the prompt testing for the LLMs. But when I went through it, I actually felt that this was too long. No one's going to answer a thousand questions! So, I basically said, "Is there any way to make the quiz shorter?" It's a huge quiz. Then, I also downloaded an LLM SEO mini course from vivemarketer.com. It's another, you know, whatever... it's a course. I just uploaded the content to make it even better because I was reading—I'm a nerd—and I was reading this stuff and I was like, "I want to make sure that we have this course and all this content in here." So, I just paid basically the... here is you can pay anything into here for context: PDFs, documents, and stuff like that.

Sam Parr

This was a free course.

Greg Isenberg

This was a pay. I paid well. I'm... it's a co-founder of mine who started this course.

Sam Parr

Okay, so you got it for free, but it's a paid course. Is this the thing on School?

Greg Isenberg

It's a thing in school, yeah.

Sam Parr

Okay, got it. So it's **$150** and you got some course and you put it in there. Understood.

Greg Isenberg

So, it's like, "Thank you." Then it goes, "I'm going to review the transcripts and refine the prompts and the quiz questions." So then it goes, "My plan..." and doesn't it sound like a human? "My plan is to analyze the transcript you provided to extract key insights relevant to LMS SEO and how businesses are found in LMS." Then it's going to work on the strategies to shorten and consolidate the quiz. After that, it's going to revise both the quiz questions and the prompt template. It's such a pleasant experience dealing with an employee like this.

Sam Parr

Yeah, it's going to be like, "Hey, my grandma died. I gotta go to the funeral in Tampa. I'll be back in two weeks." And then it's like, going to take a ten-day vacation.

Greg Isenberg

Mattis takes no vacations.

Sam Parr

Oh, okay, cool. So, it is a great employee.

Greg Isenberg

So, it goes and does it for us. We've got the files to review, and I want to give away one more tip on Manus. Actually, it works on any LMS. We talked about this in the beginning; you know we're lazy, right? So how do we... I know what I want to do next. Now that I have the quiz, it's like I want to go vibe code. I want to build this product, but I need to know what is the best prompt. In this case, I'm using Bolt New. The best thing you can do is actually ask Manus or ChatGPT, "What is the best prompt?" So, I say, "Can you create a prompt that I can give my AI developer that I would use to generate this landing page with a multi-step funnel that asks the LLM questions, includes all the necessary fields that I need to have, and has a clean, modern design?"

Sam Parr

By the way, this is another huge hack: ask it the prompt that you should ask it.

Greg Isenberg

It might be the biggest hack of using LMS. Like, well, just ask for the prompt. You will never be able to... um... prompt the person, the guy, you know, the software that sees all the prompts. So I...

Sam Parr

I also use **Kubera**. Do you know Kubera? K-U-B-E-R-A. I use the product and I love Kubera! Yeah, I'm not affiliated with it at all, but I know the founder. It's like a network tracker. So, it doesn't just track all your finances; it has an AI chat capability integration. Then I was like, "Alright, what questions do you think I should ask you on happiness, on life strategy, whatever? Tell me some questions you think I should ask you." It gave me a list of all the questions that I should ask it that I never even thought of. I started having a conversation with it, and it was really amazing. So, asking the LLM what you should ask it is shockingly useful.

Greg Isenberg

Amen, brother. So, we asked it, and it does it beautifully. I'm going to go open it up just to show you what that prompt looks like. It's a super long prompt, so it goes through the project goal. It's like, "Develop a high-converting landing page and integrate a multi-step quiz funnel."

Sam Parr

And this is the prompt that you're going to give to Bolt.new, which is the thing that's going to make the website.

Greg Isenberg

Correct.

Sam Parr

Yeah, wow. So, it's a really long prompt.

Greg Isenberg

Yeah, like really long. Obviously, you and I would have never done this.

Sam Parr

Yeah, that would have taken a week. It's like writing a term paper.

Greg Isenberg

Look at this dude! Yeah, wow. Okay, so thank you, Manis, and the People's Republic of China. We then move on to a Silicon Valley startup called Bolt. Now, I will show you how I prompted the website.

Sam Parr

So, is Bolt new the same thing as Cursor, Lovable, and all this other stuff? There's Bolt, new Lovable.

Greg Isenberg

Cursor... I mean, there's a lot of them now. Windsurf is another one that just, I think, got acquired for $3,000,000,000. I don't know if you saw that.

Sam Parr

Yeah, I did that. That was the same thing.

Greg Isenberg

Yeah, it's a similar thing. So, Cursor and Windsurf are for more technical people.

Sam Parr

Got it.

Greg Isenberg

I would say **Lovable** and **Bolt** are for non-technical people who want to ship software.

Sam Parr

And why do you prefer this one over "Lovable"?

Greg Isenberg

You know, I started using this. I find the output to be really good, but use whatever works for you.

Sam Parr

Understood. Okay, so you typed in or you copied that huge thing in there.

Greg Isenberg

And then I get this web page. It says, "Your cut. By the way, I'm not creating copy here, right? You know, I'm not doing anything. I literally one-shotted it." It continues, "Your customers are searching for you on LLMs, but you're not there. Sad face. Our free quiz helps you understand your visibility in ChatGPT, Perplexity, and other AI models, and what to do about it. Take the free LLM SEO quiz now!"

Sam Parr

Oh my God, okay, so click in.

Greg Isenberg

Your words, guy. Not bad.

Sam Parr

This is more than not bad. Your customer? Yeah, I mean, that's... it's the best. This is the best I know how. It's the best.

Greg Isenberg

Sam, you're the best, but you know, it's a close second.

Sam Parr

But I like how it says there's even a testimonial from a CEO of a major internet company. And you want to know something? I would leave that in there. Why? I would just leave it as, "We're seeing a much higher conversion rate from prospective users coming from organic LM and traffic versus organic search," from the CEO of a major internet company. I think the CEO of a major internet company has probably said that before, so it's not totally wrong to keep that in there.

Greg Isenberg

It's like, "Define major." Yeah, yeah.

Sam Parr

The person has said that.

Greg Isenberg

Totally, I don't know.

Sam Parr

If they've said it about mllmboost.com, but like a person has said that for sure.

Greg Isenberg

So, let's get into the quiz. It creates the quiz.

Sam Parr

Wait, so did you do any work before this? Because I'm on Bolt.new right now. It takes like a few minutes to make the website if you're using the free account, like I am, right?

Greg Isenberg

I'm pretty sure I have a free account. Maybe I have a paid account.

Sam Parr

Okay, so while we were talking, I just said, "Make a personality quiz website," and I got a webpage that I just clicked "Start Now."

Greg Isenberg

Right.

Sam Parr

The website works.

Greg Isenberg

It's crazy. It's absolutely crazy.

Sam Parr

Okay, awesome.

Greg Isenberg

Yeah, so there's this thing that you can literally just say in English to, and software comes out of it, which is bonkers. It asks, "What type of business do you want to operate?" Let's just say like a service business. Do you have a website for yours? Or we can just do like... actually, we can do Hampton, which would be a service business. Actually, remember? Do you have a website? Yes.

Sam Parr

I do.

Greg Isenberg

How often do you publish new content?

Sam Parr

Content... yeah, weekly or more often.

Greg Isenberg

What topics does your content typically cover?

Sam Parr

How-to guides.

Greg Isenberg

This is relevant.

Sam Parr

Oh, look! Let's go to case studies. Go to case, click case studies.

Greg Isenberg

You can click both.

Sam Parr

Oh wow, okay.

Greg Isenberg

But before today, how familiar were you with LLM SEO? Somewhat familiar? Do you or your team use AI tools like ChatGPT for business?

Sam Parr

All the time.

Greg Isenberg

Are your competitors visible in AI search, to your knowledge?

Sam Parr

I am not sure.

Greg Isenberg

**How important is SEO for your business currently?** Somewhat important.

Sam Parr

Join Hampton.com. People don't search for CEO communities, but in LLMs (Large Language Models), they'll ask CEO questions. It would be amazing if we were recommended.

Greg Isenberg

Put your name: Sam Parr.

Sam Parr

**Company name:** Hampton. Look at this.

Greg Isenberg

Look at this because I...

Sam Parr

I want the report. Oh, look, they put a little privacy thing.

Greg Isenberg

That's a small detail that I get so...

Sam Parr

They should put the Chinese emoji flag at the end, and that's like the symbol for "gotcha."

Greg Isenberg

Totally made in China. **Privacy Note:** We respect your privacy and will only use your information to send you your quiz results and related LLM SEO information. We will never share your information with third parties. These are the little details that, if you don't use Manus or an LLM like that and ask it to do the prompt for you, you will miss. Boom! So, in twenty-four hours, Sam, you're going to get a personalized LLM SEO score. You're going to get an analysis of your current AI search visibility. You'll receive specific recommendations for improvement and additional resources to help optimize your business for LLM visibility. We just built a SaaS in like thirty minutes or so.

Sam Parr

But it's not doing, though. Is it going to do the work for me?

Greg Isenberg

It's not that you have to then hire the person, like the consultant.

Sam Parr

Like, so who's going to do a personalized LLM SEO score? This software... wait, what?

Greg Isenberg

All I have to do to get this to work is to use the integrations that Bolt has created.

Sam Parr

So, let me see. My analysis... analyze me, baby.

Greg Isenberg

I have to just put in... all I have to do is get a ChatGPT API key and hook it up. I'll give... I can get you your score.

Sam Parr

How hard will that be?

Greg Isenberg

In under an hour, you can have ChatGPT analyze the data. You would probably want to have an integration with Supabase. So, do you know Supabase?

Sam Parr

No, dude.

Greg Isenberg

Okay, so Supabase is... it's just a database. This is just the front end. In simpler English, I would say it's just the thing that is showing it. But you need to hook it up to a database, a place where you can store the data. If you want to take payments, you're going to want to add Stripe as well. What?

Sam Parr

Okay, so the way that you would create this report for me is by doing what?

Greg Isenberg

I would... so in the manuscript details, it tells you exactly what we should prompt ChatGPT, Perplexity, all that stuff. We just need an API key because it will cost money to actually use the intelligence of those LMS (Language Models).

Sam Parr

But what would we ask ChatGPT?

Greg Isenberg

So, we can actually go back to Manus and see that. Here’s the testing. It’s crazy, dude. So, section one is about brand and company info. It prompts to check if a large language model (LLM) can accurately retrieve basic information about the company and its offerings. So, if you actually filled it out, if Hampton just... it would take your information, your quiz information, and then in the company name, it would say "Hampton." Yeah, yeah, yeah, right? So, it’s going to take all that quiz information and put it into all these questions. Then, we’re going to have agents basically figure this out for us, and it’s going to output a score.

Sam Parr

And the agents would be ChatGPT.

Greg Isenberg

Yeah.

Sam Parr

And I would be asking ChatGPT itself, "How does Join Hampton rank?"

Greg Isenberg

Yeah, well, it would... you'd actually, you would probably... the prompt would be, "What can you tell me about Hampton?" Then the output would go to Supabase. This is getting a bit technical, but then the output would go to Supabase and it would say, "This is what we learned about Hampton." Then ChatGPT or OpenAI would say, "Okay, based on that, it performed well, not well... you know, we're going to give it a score of 70 out of 100." And then now you have that score.

Sam Parr

So, Supabase is the one that's giving the score.

Greg Isenberg

Supabase is what stores the data. OpenAI's ChatGPT is what crunches the numbers. Manus is what's giving us the questions that we should ask.

Sam Parr

And ChatGPT is the one that is analyzing if it ranks well. Then, what would I have to do better to rank well?

Greg Isenberg

That's a great question. So, that's where you basically send people the report and you say, "You scored really well here; you didn't score well here. We can help you." That's the business model. We can help you, you know, get better LLM SEO for $2,000 a month. Here's a package for $5,000 a month; here's a package.

Sam Parr

Oh, well, I know. But if I bought the $2,000 package, what would it be doing?

Greg Isenberg

Oh, it would be 80%. Here's the thing that no one says: 80% or 90% of good LLM SEO is just good regular SEO.

Sam Parr

So, getting backlinks.

Greg Isenberg

Backlinks. Another thing that's really worth doing is, in a world where you have tools like Replit (I think you had them on the show), Bolt, you know, creating calculators and software. That's also a high-quality signal for a lot of these LLMs (large language models).

Sam Parr

Alright, this is blowing my mind.

Greg Isenberg

I think the next piece is going to blow your mind even more. Okay, yeah, do it! So you might be thinking, "Okay, cool, Greg, you built something and it's a prototype." But the hardest part about getting a business to a million dollars a year in revenue, or $2,000,000 a year, is getting customers. How the hell do you get customers? Well, let's do what I call **vibe marketing**. I'm using a tool called **Lendy** (lendy.ai). Today, we're going to go through two to three Lendy workflows that you can copy to help you get customers on autopilot. By the way, I'm showing this not just so you can copy it, but so that people listening to this can think about how they can use a tool like this in their own businesses and ideas. You don't need to use **Mattis**, you don't need to use **Bolt**, you don't need to use **Ideabrads**, and you don't need to use **Lendy**. Just think like this. This is a flow that I use for our design agency, **LCA**, which does design for AI interfaces. This approach has literally made us millions of dollars, and it could be used for **LMB Boost** too. The way it works is this: I take my tweets, create content on Twitter, and post it to LinkedIn. I literally just copy and paste it. Then, if I have a post on LinkedIn, I look at who comments and likes it. That data goes into a database. For example, if **Sam Parr** likes and comments, saying, "Cool post," it goes into that database. It gives me data enrichment. So, it basically says, "Sam Parr, oh, he lives in New York, Hampton. He's got 5,000 followers," whatever it is. Then, it decides if a lead is qualified or not. It scores the prospect based on zero to five, based on our secret sauce criteria. If the lead is qualified, we actually get their email and phone number on **Prospect**. Do you...?

Sam Parr

You have to have a prospect account.

Greg Isenberg

We have to have a prospect account, yes. So, it'll give me your email, then it updates it. We have a Slack channel that says, "Sam Parr, potential customer just commented." For us, like for our business, our average deal size is **$1 million**. So, we're only trying to find like CEOs. Look at this list of customers: it's the GM of Nike, it's the president of Dropbox, right?

Sam Parr

And you make content that the GM or whoever liked? Yes! Oh my God, dude, I am all about the...

Greg Isenberg

I almost didn't want to share this.

Sam Parr

What video titles do you have that are all about marketing? Things like this?

Greg Isenberg

All my vibe marketing stuff... I just did a presentation on vibe marketing. I go through a bunch of workflows. Watch that; it's a good primer. Start with that.

Sam Parr

Oh my God.

Greg Isenberg

Sorry to give you homework.

Sam Parr

So you're making me weak at the knees, Greg.

Greg Isenberg

We are nerds, dude. If this is making us weak at the knees, yeah, it is. The next thing is going to make you like super weak.

Sam Parr

Just because I know how much money I have to spend doing this normally and how much work and how tedious it is. Like, people who have... dude, before I literally had a person combing through this, going through my likes.

Greg Isenberg

Okay, so check this out. We notify the potential prospects, and then what happens is we have a salesperson. If the salesperson hearts the message, it automatically sends them a text message or email.

Sam Parr

What does "heart" mean?

Greg Isenberg

Like a heart... if they... I don't know, you're...

Sam Parr

Asking you how to define something, and you're just saying the words over and over again.

Greg Isenberg

So, you know the symbol of love?

Sam Parr

Yeah, but where is there a symbol of love on LinkedIn or Slack? Wait, okay, so that's where you're... okay. I post something on LinkedIn, the GM of Salesforce, who I want to sell to, clicks it and says, "You go, Sam!" or whatever, "You rock, Sam!" I get notified in Slack that he said, "You go, girl!" and then someone on my team clicked heart. And then what?

Greg Isenberg

Then that person gets a personalized email or text message.

Sam Parr

Oh my God.

Greg Isenberg

Yeah, insane, right?

Sam Parr

What's the email say?

Greg Isenberg

It's personalized. You know, you might get one, say...

Sam Parr

I don't know... how does it work?

Greg Isenberg

It's like, "Hey, I saw that you know..." Imagine this, right? Let's just use the example of LCA, like a design agency. So, let's just say, "Check out this, you know, we just designed Dropbox. It's an AI version of Dropbox." Then I noticed that the VP of Product at Shopify likes it. So, a personalized email goes out and says, "Hey Shopify, how can we transition Shopify from a cloud company to an AI company? I'd love to jam with you on it. I saw that you liked my post."

Sam Parr

That's crazy.

Greg Isenberg

It's crazy, but what's even crazier is the next thing I'm going to show you. I know I keep saying that, but this is going to blow your mind. It's a bit more complicated, so bear with me for a second. By the way, I don't want to forget, I'm going to show you how you can find some of these workflows. So, what if— and by the way, both these things we can use for LLM boost— what if you could have an email negotiator as an AI agent? Basically, what if you could have someone negotiate on your behalf automatically using AI? So, hear me out.

Sam Parr

I'm apartment shopping right now, and I could email the apartments that I like.

Greg Isenberg

Well, no. So let's just say, let's use the example of LMB Boost, just because we were talking about it. So let's just say on LMB Boost, we created a pricing page. It was like there are three packages for SEO: $3,000 a month, $5,000 a month, and then "Contact Us." You know, someone clicks "Contact Us."

Sam Parr

They're like, "Hey, I'll pay upfront, but I want a discount."

Greg Isenberg

But I want a discount. No problem. So it goes in, we get the email, and then it checks the knowledge base. A knowledge base could be anything from Notion, Google Drive, Dropbox, or even a website. You do have to do some upfront human work, like saying, "Okay, if someone contacts us and wants a discount, we don't want to go lower than 10% or 15%." If it finds a response, it automatically responds to the inbound lead. Now it gives it an objective. So the prompt here, you can see on the right-hand side, Tim, the prompt is: "Your job is to negotiate with the emailer and respond to their questions until a decision is made in regards to the partnership opportunity."

Sam Parr

Did you write this prompt?

Greg Isenberg

So, Lindy has a template section. I recommend people go and check it out. You can actually just copy some of these workflows and prompts. It goes, "Hey [first name], appreciate the interest! We only discount 10% for fall deals, and it is our busiest time for collaborations. Let me know what you decide." You know, keep responses to one to two sentences. Never make offerings. This is insane!

Sam Parr

Do all of your employees know how to do all this stuff incredibly well?

Greg Isenberg

I mean, dude, we're like incubating AI products and have the agencies for this stuff. So yes.

Sam Parr

How many employees?

Greg Isenberg

Do you have... we're probably like 55, 60 and...

Sam Parr

If you didn't tab this stuff, how much bigger would it be? I want to know how much you're saving by doing this.

Greg Isenberg

Oh, we're probably saving... well, first of all, we're doing things at a speed and scale we wouldn't be able to do with human beings, realistically. So, there's money that we had left on the table—like millions of dollars a year, especially on the LCA side. These big partnerships yield... it's so important that you reach out to someone like five minutes, ten minutes, or twenty-five minutes after they are engaged, or else they might even forget about you. You know what I mean? Like in that LinkedIn example. So, I would say we're probably saving **$5,000,000 a year**. Goddamn, yeah!

Sam Parr

Could I just hire... are there agencies that I... or I wish that I had a full-time staff member who just did this stuff? Who just audited everything that we do and was like, "Let's automate it."

Greg Isenberg

You know, I don't mean to plug all my stuff, but you can go to **boringmarketing.com**.

Sam Parr

That's what you guys do.

Greg Isenberg

Like, very small. I don't know how many clients... a couple dozen clients. Yeah, we spend more of our time building software and technology that automates this.

Sam Parr

I just want you to come on every week and show me how to do everything like this.

Greg Isenberg

Professor Greg, so this is kind of cool. I don't know if you know this, Sam, but you can actually use... I call it "clode" for people. In America, it's called "clode." Actually, everyone makes money. I call it "clode," but you can use "clode."

Sam Parr

Is that Canadian?

Greg Isenberg

I think in French you call it... you just call it "clode." Not... not "clode."

Sam Parr

Not closed, okay.

Greg Isenberg

Yeah, you can use Claude to basically call a phone number and have a full-on voice conversation.

Sam Parr

I've been the recipient of those. I think those are horrible.

Greg Isenberg

They're 85% there, but it's worth playing with it because Lindy was at 20% six months ago, and now it's closed. I don't know if I would use it to reach out to customers, but Sam, this is what you should do: create a number that people can call to provide feedback. So, when you call it, you get feedback. For example, someone might say, "I had an amazing experience with Hampton; it was awesome." It's anonymous feedback, and then it gets stored in a database. We store it in Airtable, and then we let our team know. We summarize the call, and this is using Twilio and Airtable. Then, we post it to Slack, so we know every single day we're getting feedback about what people are saying regarding some of our products and services.

Sam Parr

We should do that for MFM.

Greg Isenberg

You should... you should totally do it. I can build it for you too.

Sam Parr

Yeah, let's do it! I want to build that one sometime. I want an MFM hotline that people can call and say whatever. We can make segments out of it.

Greg Isenberg

Yeah, easy, easy peasy. So those are three workflows worth considering. Now, I have to mention there are other tools that you could use besides Lindy. There's Gumloop and there's n8n.

Sam Parr

Dude, these names are funky! Gumloop, Supabase... these are some interesting names.

Greg Isenberg

I like things that are really easy to do. I like that there are templates on Lindy. I find N8N is almost like the cursor in Windsurf for vibe marketing. It's a bit more technical. So, I like Lindy and Gumloop because they're a bit more simple for guys like us. You can actually go through and look at all the different templates and workflows that you can cut and duplicate if you don't want to create the flows yourself.

Sam Parr

Oh my gosh, okay.

Greg Isenberg

Newsletters into Twitter content. If you're, you know, a medical scribe, your custom AI medical scribe... and by the way, I don't know why more people don't do this, but there are thousands of $1,000,000 a year+ business ideas just taking Lindy's and Gumroad's workflows and selling them into the real world. For example, sell a medical scribe for like $299 a month.

Sam Parr

Your account invested in a startup that's doing that.

Greg Isenberg

Okay.

Sam Parr

I hope the customers don't see that you can just use Lindy.

Greg Isenberg

Dude, this is a good one. I haven't seen this: Elon Lindy calls your team to ask them what they got done this week.

Sam Parr

Oh my God, that's insane.

Greg Isenberg

That's insane! This is a lot. Last thing, because I know we have to head out in a couple of minutes. I know this is a comment that I always get on my podcast from people who say, "Okay, Greg, but you know that's just a service business. You just showed us how to build a service business." Well, number one, it's an AI-powered service business. Like, we created SaaS. But okay, I hear you, commenter. I hear you. If we were actually building this business, how can we take it from being a service business to more of a tech business or software business? One thing I always do is, you know, if you get to step five, you have a business that's probably doing hundreds of thousands of dollars a year, if not millions. You probably have ideas on where you can take it. So, what I usually do, Sam, is I'll go back to Idea Browser and use Idea Agent to upload an idea I have and just see if it's good or not. So, before this, you know, Ahrefs, right?

Sam Parr

I love Ahrefs. I always call it "H H Refs," but yeah, I like it. I don't actually know how to pronounce it.

Greg Isenberg

So, while going through Manus and building this, I was thinking that Ahrefs... I think they do a significant amount of revenue. They're big.

Sam Parr

Yeah, like $80 or $90 million. They're in the hundred million dollar range, and it's bootstrapped.

Greg Isenberg

So, incredible business, awesome! But there's probably an opportunity to create an AI, like an Ahrefs for LLM SEO, right? And there's probably that niche. I think SEMrush, they're publicly traded too, has a competing product. So, I just went on Idea Browser and posted my idea. I was like, "Well, you know, give me a breakdown."

Sam Parr

Semrush is like a $450 million a year.

Greg Isenberg

Post. Yeah, so it's like if you can get 1% of that, 5% of that, or 10% of that. I just went and looked at some of the data here, and it tells me exactly what I should do. It tells me exactly what my offer should be and my pricing. I like looking at the value equation. So, like I mentioned, the perceived value... you know, the Alex Hormozi stuff, the value ladder. This is Russell Brunson. If we were going to create an AI version of Ahrefs, what would this look like? Well, we'd want to create an interactive SEO audit tool. Great! We've already created that. We'd want to create a starter plan, okay? $99 a month, and it literally just tells you exactly what to do.

Sam Parr

Well, but you're skipping a big thing, which is you have to build the software. Like, you're telling me to create the monthly plan. It's like, yeah, okay, I could accept that money, but how do I create the thing that crawls the web and tells me how many backlinks I have?

Greg Isenberg

That's the old way of thinking, Sam. You used to have to create.

Sam Parr

What's the new way?

Greg Isenberg

You used to have to go and create it. If you think that AI, Ahrefs, is a good idea, you literally go back and repeat all the steps. So you go...

Sam Parr

Are you overselling this? Can I actually have Bolt.new, whatever it's called, make all of the code? There must be a reason why Headrefs has 300 developers on staff, or they did up until this was all invented at least. But, you know, there are proprietary things there, right?

Greg Isenberg

I mean, the short answer to your question actually is **Bolt**. That's a good place to get your front end and build something simple. Once you're ready to scale, you can use tools like **Cursor**, **Replit**, and **Windsurf**, which are more technical. You know, developers today are using those products, and they're **10x developers**. It's just so much faster. So listen, I'm not saying it's as easy as one, two, three, four, five, six. It's hard. Building a startup is hard. It's a roller coaster. There are going to be things that you learn. But the reality is, this is the framework for how to build it, and you can build it using tools like this.

Sam Parr

I'm hyped! I was telling Ari—I messaged her in the middle of this episode—I said, "Schedule Greg another time to come on right now," because my mind is blown. This is absolutely insane!

Greg Isenberg

Did you message her, or did you use some kind of Neuralink agent to message her? Was it a workflow that you had created in the past?

Sam Parr

Brother, I am a Neanderthal. I'm not there yet. I literally messaged my team and said, "I have some mind-blowing stuff to show you. I'm calling you in twenty minutes. Mind-blowing!" I took screenshots of that, Lindy, and I'm just going to say we must do this immediately. This was amazing.

Greg Isenberg

Amazing! Well, I'm happy. That was the goal. My goal was to share some sauce, get you thinking, and hopefully not piss off your team too much. But I think they're going to come out of the other side of this way more productive.

Sam Parr

You're the man, Greg! I call your YouTube channel just "The Greg Isenberg YouTube Channel," but it's actually the "Startup Ideas Channel" or "Startup Ideas Show" on the Greg Isenberg YouTube Channel.

Greg Isenberg

Exactly.

Sam Parr

Thank you! You're the best. Thank you.

Greg Isenberg

Thank you for having me.

Sam Parr

This is awesome! That's it, that's the pod.