This is About To Take Over the Internet…

- July 30, 2025 (8 months ago) • 28:43

Transcript

Start Time	Speaker	Text
00:00	Shaan Puri	I believe that video is the native tongue of the internet. Yeah — you go to a country and ask, "What language do they speak?" They speak English, they speak Spanish, they speak Mandarin. The internet speaks video. </FormattedResponse>
00:17	Sam Parr	Let me tell you something really interesting — that's light. Listen to this. Let me explain how I got into this. Go to creatorcamp.co.
00:26	Shaan Puri	Okay, I'm here at Creator Camp — "defining cinema for the internet age." Oh, I know these guys. I've seen these guys on Twitter.
00:31	Sam Parr	And so, I just slacked you their Notion page, which is actually way better.
00:35	Shaan Puri	I've seen this because I saw their videos on Twitter, and I was like, "These guys are great — what are you guys doing?" They sent me this Notion doc, and I was like, "You know, I fuck with this. I like you guys."
00:44	Sam Parr	Yes. So let me give a little bit of background here on things that I've noticed. I've noticed that on both long-form content on YouTube — being like 10, 20, 30, 50 minutes — and even on short clips on Instagram, young folks (Gen Z) are doing a different type of content. The type of content you and I are used to is well-produced, sometimes fictional, and it's acted out — but not like Logan Paul/Vine-style acting where someone is walking, slips on a banana, and falls. I mean acting like a script. I've noticed this happening a ton, and I'll give you an example. Have you heard of this guy called Wesley Wang?
01:25	Shaan Puri	Yes, I have. You've heard.
01:26	Sam Parr	Of him.
01:27	Shaan Puri	"What do..."
01:27	Sam Parr	"Know about him."
01:28	Shaan Puri	I've watched his YouTube video. If people haven't seen this, they need to go to YouTube. What is the video? What's the movie called?
01:33	Sam Parr	It's called "Nothing Except Everything."
01:36	Shaan Puri	So I stumbled on this one night. I don't know how — it wasn't presented to me. I had no expectations for it. It's not like somebody sent me this and was like, "Hey, this is gonna be great." I just saw it somewhere and clicked. This thing has 8 million views. The creator is a high schooler who made, like, a short film — an twelve- or thirteen-minute movie that was so good, so well made. It looks so legit for a high schooler with his high school crew and his high school classmates as actors. I couldn't believe it. I tried to hunt the guy down. I was like, "You're the most talented guy I've seen in the last, you know, three months — who are you? How do I back you? How do I fund you?" He's already... he's already, like, made it. Basically somebody signed him or whatever. He got something — I forgot what it was, like he got into school or he got signed; he got something.
02:24	Sam Parr	No. He was at Harvard, and he got a message from, I think, A24 or one of these big-time directors or production companies. He got many of them, and one guy sent him a message. "I—I don't know anything about Hollywood, but he's a prominent guy," and he says, "How do I convince you to drop out of Harvard?" And so he signed with a production company. But explain...
02:44	Shaan Puri	What? That's what I'm saying — somebody already found him, yeah. </FormattedResponse>
02:46	Sam Parr	"100. Explain what... what... what this movie is."
02:51	Shaan Puri	Well... this was a year ago that I saw this. I can't tell you the plot of the movie.
02:55	Sam Parr	It's a twelve-minute movie. There are actors—it's like a real movie.
03:00	Shaan Puri	Describing it like "cavemen"... like, there are people, but they're not who they say they are.
03:05	Sam Parr	Well, but it's on YouTube.
03:07	Shaan Puri	They are acting.
03:08	Sam Parr	And most YouTube — well, most YouTube, or a lot of YouTube — is like a "day in the life" or it's a vlog, right? So this did not fit that format. It has really good cinematography, good scripting — whatever. It's a great movie. It has a soundtrack; it's awesome. It went viral: it got 9,000,000 views, I think, last year. The kid's only 19. He spent something like $30,000 to make it — so not a lot of money — and it was a huge success. Then I noticed there's this other thing going on. Go to Instagram — it's only a thirty-second video, so watch this guy's Instagram. Yeah.
03:42	MFM	"Check this guy out. Damn, that is a beautiful hat. That is a nice hat that man is wearing. That hat... that hat is not his. Oh, imagine if that hat was, like, wearing him. Yeah—what would that even look like? That is a wild image."
04:11	Shaan Puri	Okay — watched it, loved it. These are basically people who have the ability to make cinematic videos in short form. That skill has gone up 10x. It's not even really because of the tech (the tech helps), but really because people see other people doing it and think, "How do I do that too?" I had this happen about a year ago. I saw a girl post a TikTok of herself in her parents' bedroom. She said: > "Hey, I'm Maddie, and instead of going to school I'm gonna spend the summer making films. I wanna be a filmmaker." Her editing was amazing. The color grading was amazing — I don't even know what these terms are, but whatever she's doing, the sound design was so high. It was highly produced for a kid, you know — like a high schooler or something. I got really hooked. I made her an offer: $200,000 to fly out and work for me. She turned me down. She's 19 years old, still living in her parents' bedroom, and she said, "No, I'm gonna make my own movies." I was like, "Whoa — okay, respect."
05:08	Sam Parr	Alright, so everyone talks about content and how you should do content marketing to get more customers. The problem is that it's really hard. How do you make something that blows up, that goes viral, that actually gets you customers? Versus what most people do: they make something that's completely ignored. When I ran my last company, The Hustle, I had to study this. I eventually made content that reached tens—sometimes even hundreds—of millions of readers. We were able to dial in what works and what doesn't, and we made it fairly repeatable. So, with the help of HubSpot, I made a guide called "20 Ways to Craft Irresistible Content." It looks at the books I read to learn all of this, and also the 20 different tactics and strategies we used at The Hustle to help things go viral. We actually got customers from the content that we made. If you want to create content that people actually read, you can check it out below. There's a QR code that you can scan, or you can click the link in the description. Now, back to the episode.
06:03	Shaan Puri	I am—I'm pretty obsessed with this trend, actually, and I have no idea how to do it. By the way, I'm such an old man. Remember when computers came out? Remember when we used to have a computer room in our... [trails off]
06:13	Sam Parr	House. Yeah.
06:13	Shaan Puri	And my grandfather came over — he's probably like 80 years old — and he insisted on learning to type. I was like, "Let me just do it for you," because he was going so slow. But he practiced every day to learn how to type because he wanted to learn how to use a computer. Now, looking back, I really respect it. At the time I was pretty annoyed because only one person could be on the computer at a time back then, so he was taking up all my computer time. But now I respect the hell out of that. What an unbelievable thing. I don't know if you remember — on this podcast we talked about this like a year ago — where I said, "I've been watching how people are using short-form video, and it's kind of amazing." I felt like two guys standing next to our horse carriages, smoking a cigarette — we've been the men when it comes to horse carriages around this town — and a Tesla just zoomed by. I looked at you and you looked at me and were like, "What the hell was that?" That's what TikTok is like. That's what this short-form video trend is: people can make this type of content.
07:05	Sam Parr	But it's different. Just so—TikTok used to be... I don't know. Okay, so first of all, we have to categorize or describe what we're—what we're saying. This trend that we're talking about is scripted, acted out, and well polished for years.
07:18	Shaan Puri	They call it "cinematic"; that's the genre.
07:20	Sam Parr	Is that what they call it? Yeah. For years that was not cool. For years it was like, "you know, I'm just gonna be a selfie—I'm gonna be raw." There was still acting in it sometimes, in funny skits, but it wasn't like this. I think the closest thing for me was Casey Neistat. Growing up watching Casey Neistat, it was raw but very well planned and meticulous. But I'm seeing this trend that I absolutely love. This is this guy who we just showed—who's this guy? Actually, I don't even know his name: Matt Molley. He has only 200,000 followers, but if you look at some of his videos (the one I sent you), it'll have 200,000 likes—another one being Wesley Wang.
07:57	Shaan Puri	Is this guy's name Bat Mollie?
08:00	Sam Parr	Is it Bat Mollie? I don't even know his name.</FormattedResponse>
08:02	Shaan Puri	B A T T
08:03	Sam Parr	And, like, I don't know... he dresses cool. Sometimes I'm like, "Is he—?" I guess he has advertisers who are clothing companies. I'm not sure, but whatever he's doing, I love it. There's just a vibe about it that I like. How do you describe it? I don't know—what's he selling?
08:21	Shaan Puri	No, you're— I share your sentiment, dude. It's like the first time I saw somebody, like, you know, the Crip Walk. I was like, "I don't know what your feet just did, but I sure did appreciate what that was. That was cool."
08:33	Sam Parr	Yeah, it's hard to explain. So you guys are going to have to follow him. If you're listening on audio, go to our YouTube page — we'll link to this guy.
08:39	Shaan Puri	But the thing is, he's not even special. This is just one of, like, a million people now who do this. They could just do this — it's like when you meet people who could do Rubik's Cubes or something. It's like, "Oh, wow — I don't know, that seems like... it looks like a miracle to me."
08:52	Sam Parr	Is this a very common thing?
08:54	Shaan Puri	Yeah, yeah. This is, like, a growing genre. A lot of people could do this.
08:57	Sam Parr	I love it. Back to Camp Studios — the company's called Camp Studios, and the product they're selling, I think, is called Creator Camp. Basically, the guy who created it is a YouTuber who makes this style of videos. They set up an office in Austin. I don't know where the money comes from — maybe it's their own money. The guy has about 800,000 followers on YouTube, so maybe he's making money. They're going to find people who are making these cinematic-style videos and help fund them. What they're trying to do is make videos — or movies. "Movies" is a better way to describe it: make a film for $100,000 that can make millions of dollars. We've always heard these one-off examples of this. Do you remember the movie Paranormal Activity?
09:40	Shaan Puri	"Oh, yeah. Was that the one?" "No, it was... you're talking about the one that was like the handheld camera."
09:44	Sam Parr	So that was The Blair Witch Project. There are a few Blair Witch–type examples. You hear stories of a $20,000 or $30,000 or $50,000 budget that makes $100,000,000. Paranormal Activity was another one. There are a bunch of examples, but these guys are actually creating a business that makes those hits — where it's a $100,000 or $200,000 video or movie, and then they try to actually get it into theaters. I think that's pretty freaking cool. I think this is actually a really cool business. This is something you had described a while ago. It's a little bit different — you actually wanted to create, like, a school — but yeah, this is a pretty cool thing. When you go to their website and see the people who are students or part of the "accelerator" [program], it's this totally new genre, this new style of 21-year-old that I love.
10:33	Shaan Puri	Well, there's the fashion of it, which is like—you're right. We used to think the best content was the more raw, more authentic, more personable, and that was what was working for a time. But now the pendulum always swings. When everything becomes super raw UGC, it creates a craving—a demand—for something that's a little more produced, a little more cool, a little more dramatic. The dialogue is snappier because it's planned. So there is the fashion side of it, which is like, "Is this interesting? I kind of like this style of content now." Style, right—fashion, fad, trend. But then there's, what I'm saying, just underneath it, the infrastructure, which is: I believe that video is the native tongue of the Internet.
11:13	Sam Parr	Yeah.
11:14	Shaan Puri	So, like, you go to a country and ask, "What language do they speak?" They speak English, they speak Spanish, they speak Mandarin. The internet speaks video. If you open the Facebook feed ten years ago or the Instagram feed ten years ago, it looked dramatically different than it does today. Today it's essentially 90% video. Even if there's an image, it's an image that has text and music on top—that's essentially a video. So, the internet speaks video, which means that for guys like you or me...
11:40	Sam Parr	We're screwed.
11:41	Shaan Puri	If you suck at making videos, you don't speak—you're ESL, baby. Yeah, get it? You go to the after-school program. You gotta work on it.
11:49	Sam Parr	We are your grandpa. You know, you and I—when we were 18, we were those guys, and your grandpa was your grandpa. We are the grandpa now.
11:58	Shaan Puri	Yeah, which is crazy because we're, like, in our mid-thirties. We're not even, like, you know, 80. But I feel this way: I feel like I don't speak the native tongue of the internet. I don't speak the language of the internet because I can't make great short videos. Short video is the dialect. I have decided that I'm going to develop this skill — to speak this language — in the same way that I decided to learn the piano. Or, like, somebody might say, "I really want to learn Spanish this year," and they start doing 15 minutes a day on Duolingo. I'm not saying I'm going to become the best or that I need to be a professional at this, but I do need to be able to speak the language. So that's the first thing. </FormattedResponse>
12:30	Sam Parr	Hold on—what's that mean?
12:32	Shaan Puri	Like, I'm making videos. Literally, right after this I'm opening up CapCut and editing a video — not for any particular agenda. I'm not trying to sell anything, I'm not trying to make a movie. I just want to be able to take the same things I would share in a text update or an image update and share that same nugget interestingly through video. The easy way is me just setting up a camera and talking to it, but that's kind of the "boomer" move — like typing with two fingers. I want to try to do it the way those cool people are doing it. If somebody wants to join my video team and help, great — tell me. You said that thing about the college. I've gotten more and more serious about this idea. I actually think it's going to be incredibly needed: to train people with the skill set to do modern media and marketing. By "modern media and marketing" I mean a combination of video content (TikTok, YouTube), podcasting, creating short-form ads and commercials, communicating updates, and even corporate communications done through video. All of that is the modern media-and-marketing stack — and I don't think the world is training young people for it. The old model of going to film school was a really narrow path — maybe you wanted to go be in Hollywood. But the whole world is now "Hollywood": every company has to make video; every creator has to make video; everyone who wants an audience needs to be able to create this type of content. You don't necessarily need to be the person on screen. You need people who are good at holding the camera, at editing, at animation, at sound design — all sorts of roles. I've actually started exploring this. I don't know if I'm going to be able to pull it off, but my goal would be to find a physical campus — find an existing college that I can buy, rebrand, and basically hire a dean or CEO to run this as an actual for-profit university or college that teaches the modern stack of media and marketing. I really want to do this. If people are excited or inspired, email me at "seanseanpur dot com" because I don't know how to do this yet. I don't have all the details. I don't know where the campus is. I don't know who's going to run it. I don't know exactly how to do this. But I do know a couple things: I have the connections to do this with some pretty big creators who can bring attention and legitimacy, and I think this needs to exist. There's no chance the traditional incumbent universities are ever going to serve this need properly.
15:19	Sam Parr	MrBeast — Jimmy — what did he say? Didn't—wasn't he riffing with you on this?
15:24	Shaan Puri	No, I haven't talked to him about it. I will go to him with this once we have it packaged up better, right? Once we identify the site and we identify the CEO to run it, that's when I would loop in a few people who would bring pretty serious capital and pretty serious influence to this.
15:40	Sam Parr	That's cool.
15:41	Shaan Puri	"But don't you think that needs to exist? How are people going to—like, the world, the supply versus demand, right? The demand for video—great video content: entertaining, interesting, educational—the demand for that is as big as the number can get. And the supply of people who know how to create it is so much smaller than that demand. It's so imbalanced today."
16:05	Sam Parr	Yeah, whenever I watch these videos, they feel like... I'm like, "You're a baby genius—how did this happen?" How on earth did this person learn to do this? It really does feel like a different language. I couldn't even begin to do it, and I follow...
16:22	Shaan Puri	Fifteen years—fifteen years ago. If somebody was young, would you have told them? You probably would have said, "Hey, you should probably learn to code." The internet's going to be a big deal. Computers are going to be an even bigger deal. If you're going to learn a language, don't learn Spanish—learn JavaScript, learn C++, learn Python. Those are the languages you needed to learn. I kind of feel like today that thing—for non–highly technical people—is different. If you're super technical, go learn engineering; go learn computer science. That's great. But for a lot of people who are not super, super technical, I think this is it. I think the thing you need to learn is how to create media and marketing that actually works in the modern world.
16:59	Sam Parr	I follow a guy on YouTube named "The Iron Snail." He covers incredibly niche topics — he might tell the history of jeans or make a video about why clothing is worse today than it used to be. These are extremely niche subjects that only nerds like me would be into.
17:18	Shaan Puri	Why is his name the Iron Snail?
17:20	Sam Parr	"I don't know."
17:21	Shaan Puri	"We don't know—he's just..."
17:22	Sam Parr	I don't know. Okay, that's... but great names are like that — they're just weird, you know. It's kind of like "Roaring Kit, Kit, Kitty," or whatever. They just are.
17:28	Shaan Puri	So he's got 381,000 subscribers. Just to give you an example of some of the videos: "Why You're Paying More for Worse Clothes" — and it has a picture of US clothes versus China clothes. "What makes Japanese salvage denim..." — I don't even know what that is — so special?
17:45	Sam Parr	Yeah, nerdy stuff.
17:47	Shaan Puri	Stuff like that.
17:47	Sam Parr	And yeah, what I've noticed: I started following him when he had 100,000 followers. His rate of growth is significantly higher. Oh — I forgot to add, this guy does cinematic-style videos on really nerdy topics. You don't even know what selvedge denim is.
18:03	Shaan Puri	By the way, here's the ratio that matters: he's got 381,000 subscribers. His average video is getting like 200,000 to a million views. So this is what you want to look for — the view-to-subscriber ratio. He's basically overperforming, which means his videos are really good, and it's just a matter of time before his sub count explodes.
18:27	Sam Parr	And that's my... So, his videos—this guy reviews jeans. This is a very nerdy, niche topic, but he approaches it with a cinematic... cinematic [unclear phrase: "cinema cinema what do we what were cinematic cinnamon"].
18:39	Shaan Puri	"Toast. I don't give a shit. These Cinnabons out here are fantastic."
18:46	Sam Parr	But he approaches it in this way: there's a normal YouTuber—like us—standing in front of a camera, just talking. Then there's another approach where he adds all these features: music, cool cuts, and other elements that are very purposeful, very meticulous, very thoughtful. I've noticed two things. One, if you read the comments, the top comment on most of his videos is basically: "I am not interested in jeans, but I can't stop watching your videos." That's a common feeling people have.
19:15	Shaan Puri	Right, right.
19:16	Sam Parr	"I don't care about 'blank,' but I just love how you did it; therefore, I'm all about it." The second thing I've noticed is that whenever I see these types of videos, the ratio of current subscribers to views is significantly in their favor. My opinion is basically that this is a trend where these people are going to significantly outperform others. Give them two years, and the people who are going to be huge in two years are doing this style of video. This isn't—like, you know—I'm not predicting we're going to Mars next year. This isn't that groundbreaking of a prediction or trend. But if you are a company and you make products—whether you sell anything on e‑commerce or you sell what I sell—it doesn't matter what you're selling. I'm just saying that if you do want to get into video, this style of video seems to be what's hitting.
20:06	Shaan Puri	Yeah, yeah, 100%, and there's...</FormattedResponse>
20:09	Sam Parr	"Other ways to take advantage of it, like this Creator Camp."
20:11	Shaan Puri	"There's this guy—another guy, Michael McAfee. Have you seen this guy?"
20:15	Sam Parr	No. What's his—how do you spell his last name?
20:18	Shaan Puri	McElvie (M A C K E L V I E) Alright, so this guy's story is pretty crazy. I saw his video — it was about the NFL Draft or something — and again, your denim for me is like basketball and football. I watched this video about the NFL Draft and I'm like, I don't know what I just watched. But again, the top comment was like, "Did I just stumble onto, you know, YouTube Premium? What is this? Why is this so good? Why is this so well made?" I almost hesitated to give this guy out because he's such a gem, but the secret's out — this guy's gonna be phenomenal. Same thing: 260,000 YouTube subscribers. I found this guy when he had probably 30,000 YouTube subscribers. Now, in a year or whatever, he's up to 268,000. But again, every video gets between 200,000 and a million views. It's a great ratio. He makes absurdly high-quality sports content and I'm like, "Oh, I gotta find this guy." He's like a filmmaker or something — I don't know who this guy is, but he's clearly, you know, a classically trained filmmaker-type of guy. I go look at his bio and it's a link to schedule a call with, like, a CPA — like a financial advisor. I'm like, what? This guy's just literally, like, I think a financial advisor because you can't find him on his — there's no link to his website, there's no course he's selling, nothing like that. I find him on LinkedIn and he works for a very boring finance company. So we talked to him and we're like, "Michael Dutz, your videos are incredible — what's up?" And he's like, oh yeah, if you go look — if you sort by oldest — look at his videos. The oldest ones are him talking about the value of a college degree in today's market. Not sports content at all. I think he's deleted a bunch of them because they're gone now, but it was things like tax planning with a CPA or which type of trust you should incorporate and which state is the best one to incorporate your trust in. It was content like that. This guy's story is pretty crazy. He was creating content like that and he was the only guy on YouTube doing it. It wasn't cinematic, but there just wasn't a lot of supply of that content on YouTube. And YouTube is a search engine, so people would search for, like, "New Delaware trust tax laws" and he had the only video about it. So he'd get 400 views, but he would book like 200 calls off of 400 views because if you needed that, he was the authority — he had the only video about it. He built this huge book of business and ended up getting acquired by a bigger finance company. They were like, "Dude, you've created this incredible business." And he's like, "Yeah, I just make YouTube content." They're like, "Oh, we're so regulated. I don't know if we're comfortable with that. We'll ask our compliance department if you can do that — just hold on for a while." So he had to sit on the shelf for a year doing nothing. Then they told him, "No, no, no — we don't want you doing that content stuff, it's too risky. Just sit here." He's like, "Oh, this is boring." So he's like, "Okay, I'm gonna go make content about my second-favorite thing — sports — instead of nerdy tax law." That's how he started creating this sports content, and he now creates the most premium sports content on YouTube...
23:17	Sam Parr	Full-time job, still.</FormattedResponse>
23:19	Shaan Puri	No, he still works at the whatever. He's like a tax-and-finance guy.
23:24	Sam Parr	"Dude, that's insane. This guy should quit immediately—his stuff's great. I'm just like, I... I can't listen to it because I'm just watching it. Yeah, and I'm like, 'Oh, this is clearly a home run.'"
23:32	Shaan Puri	I think he did have a pretty sweet deal with the acquisitions, I understand. But I think—yeah—I would guess that it's just a matter of time until he's, you know, full time on this. By the way, I have one more for you. If people wanna nerd out on this rabbit hole: Ryan Trahan, who's a very popular YouTuber (20,000,000 subscribers)... he makes videos just like a normal YouTuber. For example, "I ate a penny every day until I had to get my stomach pumped," or whatever—like, "I did a crazy thing."
23:58	Sam Parr	He did, like, "I walked across the country," or just, like, stunts.
24:02	Shaan Puri	Stunts — yeah, I tested every one-star hotel in America. Stuff like that. By the way, all his videos... they're pretty great. He's an incredible creator. He does this great thing where he has the stunt, but as soon as the video starts it's no longer about the spectacle. He's super quirky, likable, and doesn't take himself too seriously. I love it—he nails that vibe. Whereas everybody else is like, "bigger, badder, bigger explosions," he actually is kind of super likable and relatable. I think he's going to be one of the biggest creators in...
24:32	Sam Parr	I think he is — I mean...
24:33	Shaan Puri	Obviously—obviously he's on his way. But, you know, at 20 million I think I would buy stock. At 20 million subscribers, you know what I mean? I think he's got significant headroom.
24:42	Sam Parr	"Hey — bold, bold prediction: seeing a guy with 21 million subscribers on YouTube is gonna be a big deal."
24:46	Shaan Puri	He's gonna be big. So check this out: he's got this video called "We Need to Talk." It's a video that's promoting his candy brand. You know, he's got like a candy brand — I forgot what it's called, Joyride? Joyride. I watched this and I thought, I have no interest in candy in general, let alone his candy, but I watched every second of this video. About two minutes in, I just sort of had to pause and I was like, "Oh—every other candy company is screwed." Like, if this guy can create this, what is a normal company supposed to do when you're competing with this? This is incredible. The quality of the content—I'm like, I've signed me up to watch this commercial every week. It was unbelievably done by, you know, just a kid. Like, he's young; he doesn't have like...
25:41	Sam Parr	Ah — it's a seven-minute... it's a seven-minute video, and the top comment is pretty funny. It fits exactly what we're saying: "That was insanely cinematic." So...
25:50	Shaan Puri	Ah, exactly. And then the next one—I just got tricked into watching a commercial, and I'm not even mad. That next one was the best commercial I've ever watched. I just watched a semi-commercial, and it was better than half the movies I've ever seen. The storytelling was immaculate. This is what I'm saying: that was my feeling. I was like, if I'm a candy company and I see this, I have an existential crisis, because I cannot believe the gap between what a kid—who's not even farming this out in a $20,000,000 contract to some big ad agency—and what he and his team made. It was unbelievable. This was unbelievably... it broke my brain. So, go watch that.
26:27	Sam Parr	Thing. So this company—so he founded Joyride. Yeah. They've raised $33,000,000. So this is kind of a "go big" play here. Yeah, wow. This is crazy. This is cool. It's got almost 6.5 million views.
26:43	Shaan Puri	"Yeah, I think he used sticks to produce it."
26:46	Sam Parr	What's that?
26:47	Shaan Puri	Sticks is another YouTube channel — they make cool stuff; you should check them out too. But yeah, unbelievable. I didn't mean to make it sound like he's holding a camera doing a vlog. It's not just Tammy; obviously a lot of people were involved with this. What I meant is you're not talking about a multi‑billion‑dollar conglomerate hiring the best ad agency, professional Hollywood actors, and a VFX studio. This is the creator economy — bottoms‑up punching — and, wow, their punch is actually kind of amazing.
27:20	Sam Parr	This entire episode is basically—it's "What did you say? What did you say?" The squares and circles, or the triangles, said it was...
27:29	Shaan Puri	Different is better than better.
27:31	Sam Parr	"Different is better than better." That's what this entire episode is. That's basically what every story was about.
27:39	Shaan Puri	We should make the thumbnail like that guy's: "Nothing Is Everything" — is that what it is? What was that guy's video? I don't know — "Nothing Except Everything," or something.
27:46	Sam Parr	I already—honestly, I already forgot.
27:48	Shaan Puri	And the thumbnail is just... whatever — some cute girl turning back, as if you're in love with her. It's blurry and cinematic, with a vague title. "We should do that for this episode." </FormattedResponse>
28:01	Sam Parr	Nothing happens. Everything.
28:03	Shaan Puri	"We should try to be cinematic." "The boys—try to be cinematic." "Oh man. We try to be cinematic. Might delete later."
28:11	Sam Parr	"Dude, you need to be, like, one of us — like a hot chick reaching back with our hand to grab our boyfriend's hand, because that's what this is."
28:18	Shaan Puri	Yeah, actually — after this, can you... we should legitimately do this. Can you take a picture? If you're in that pose, we'll blur it like that and we'll use that as the thumbnail.
28:25	Sam Parr	That's so funny. All right, let's try it. All right — that's it. That's the pod.

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This is About To Take Over the Internet…

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