Distressed Carnegie Book

Shaan did something he admits was stupid - he artificially aged his copy of Dale Carnegie's book.

Instead of just reading the book, Shaan "distressed" it like people do with jeans. He roughed up the pages, dog-eared them, and made it look tattered - especially the first 30 pages. His goal was to make it look like an ancient heirloom "that's been passed down from Napoleon himself." As he put it: "I made this book look like it has already won friends and influenced people."